Telferner Liquor Store
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Forest Norman and Elaine Rozell have owned Telferner Liquor Store for seven years.
Editor's note: Your Money, Your Business showcases small businesses. If you have a small business or know of an interesting one, please let us know. See the end of this feature for submission information.
Business name:
Telferner Liquor Store
Address and phone number:
28 First St. E., Box 46, Telferner, 361-485-2445
Business owner:
Forest Norman and Elaine Rozell
Date opened:
April 1, 2004
Number of employees:
None
Services offered:
Liquor sales
1: Why did you choose the industry?
We needed something to do with the property without becoming landlords.
2: Describe your first day in business.
Doors opened at 10 a.m. and we sold $52.27 in merchandise. We closed at 9 p.m.
3: Describe a typical workday.
Accounting, reordering, sales, restocking, working with the computers, etc. We work 11 hours a day, six days a week.
4: Why open up shop in the Crossroads region?
We service a large area, including the airport, Brentwood, Telferner, Inez, La Ward, Placedo, Da Costa and more.
5: Is it difficult to find employees in our workforce? How do you find workers?
No, it isn't difficult. They come in and ask. But so far, it's just us two.
6: What advice would you give others starting a new business?
Keep overhead low, don't overspend on anything, keep doing what works. Be wary of marketeers.
7: What is the biggest challenge your industry faces?
The economy and corporate-type competition.
8: What is something most people don't realize about running a small business?
Profits are smaller than most people think.
9: In your time running your business, what is your best story?
Having Jarrod Birmingham as a customer and friend. All of our customers are friends.
10: Where do you see yourself and your business in five years?
Retired.
- Allison Miles, Victoria Advocate
To be considered for the Your Money, Your Business feature, call 361-580-6511 or e-mail Business Reporter Allison Miles at amiles@vicad.com. The form is also available electronically.
