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Great article. The big issue we face in the industry is trying to move people from awareness to preparedness. It is a topic many people think about but they don't always take the steps they need to. If it helps anyone...please visit our site at http://www.1800prepare.com. We have ready made survival kits, survival items as well as a growing resource section. If you want to purchase anything use coupon code "victoria" for 10% off your order.
While insurance is important - things like water, flash lights, spare batteries, non-perishable food, etc. are (IMHO) equally as important. Ready.gov is a good place to start for tips on emergency kit building.
Ben Franklin said it best, "By failing to prepare, you are preparing to fail."