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money talks BS walks!
VFE did not sell enough equipment to satisfy Deere's contracts. A new dealer may have the same problem in the Victoria area. We'll have to wait and see. But the old saying still goes " Nothing runs like a Deere!"
"John Deere's long-term plan is to have 'dealers of tomorrow,' which are multiple-store owners, said Jennifer Charbula, Victoria Farm Equipment's office manager. Dealers of tomorrow achieve high market share and financial performance, as well as customer satisfaction, according to the John Deere Web site."
It sounds like those goals were based on a shift in corporate philosophy. This left a sour taste in the community's mouth because it was happening during the closings of area auto dealers. I have to honor these decisions because the market has ways of meeting whatever demands may not be satisfied. Let's hope it opens other doors for VFE and other equipment manufacturers.
"We didn't meet their goals." Pretty much sums it up for me. They're not going out of business, which is great. I wish the best of luck. I'm sure they'll be able to find a new brand to sell.
Read the original story here:www.victoriaadvocate.com/news/2009/ju...
i don't know what happened with VFE, so I won't say whether or not they got shafted.
However, if VFE wasn't meeting the sales requirements set forth by Deere, did they get shafted or just not live up to their obligation? It happens with car dealerships all the time.
There often minimum standards associated with franchise business. Poor business performance is, in my opinion, just cause for severing a relationship and pulling the franchise.
Same old screw the little guy JD corporation.
The new dealer is here because the old dealer got shafted by Deere!