Here's an excellent example, I just received this email....

Your Customers Need You
Before, During and After the Storm!

If you haven't already,
"claim" (activate) your business on ______.com and move
people in your direction.

NOW
Tropical Storm Alex (likely to be a hurricane later today) may be headed this way, so it's time to remind your customers about the products/services you have that they may need to weather the storm. Add
coupons or special deals to your listing. Let them know if you're adjusting hours of operation. And, tell them how you plan to serve them if Alex comes to town.

DURING
Be in touch with your customers during the storm, even if it's just with a message expressing your concern for their safety and well-being.

AFTER
After the storm, do "proof-of-benefit" marketing and tell your customers how you served them, from the beginning to the end of the storm. Let them know the ways in which you helped, how you stayed connected, and that you'll do it all over again, if necessary.

GAIN CUSTOMERS FOR LIFE!
Be among those business owners who exhibit extraordinary dedication to their customers and stay customer-focused even through a storm. If you do, you'll gain customers for life.

I agree,UgottaBkidin.The media makes a BIG deal of things. On another post, I commented people should prepare at the beginning of each summer, and then we don't have to have this kind of frenzy.
We are going to have rain, so I'm glad about that, as my yard really needs it, but other than that,no biggie.

And the Hurricane Sales have begun, retailers anticipate a very good season (might be able to take that vacation to Hawaii after all)

SELL,SELL,SELL, everything from water,plywood,canned spam,batteries,tape,gas,generators,medicine,clothes,newspapers and newspaper ads announcing sales,and don't forget to book rooms 100 miles away (more gas,food,medicine,ect)
This has become a way to make money and a way to justify the salaries of those whose work it is to prepare for this weather.
Victoria should be a evacuation destination not an evacuee.
Of course this is just my opinion and everyone has one but I just think the public is being taken advantage of in this time of the season.