CBS affiliate to join ranks of Victoria Television Group
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To learn more about Saga Communications Inc., or the Victoria Television Group, visit sagacommunications.com or crossroadstoday.com.
CBS signed an affiliation agreement with Saga Communications Inc. station KXTS, the company announced Thursday.
The affiliation is effective Sept. 12.
It took almost a year to iron out details, but the network and Saga eventually worked out a deal both companies agreed to, said Jeff Pryor, president and general manager of the Victoria Television Group, which is under Saga.
"We're very excited about it," Pryor said of the affiliation. "I think we're the only television group in the country that has all four major networks - and Telemundo and Univision - all under one roof."
KXTS is currently a MyNetworkTV affiliate.
Pryor said he could not discuss what the television group paid for the affiliation, citing contractual agreements. The move would not have been possible without Victoria Television Group's local advertisers, he added.
Victoria Television Group will consider adding some news product to the CBS station once it is up and running, Pryor said, noting that KENS, a San Antonio CBS station, should continue to air on cable channel five.
Programming begins Sept. 12, but the actual station is already transmitting, Pryor said. Those who watch programming over antenna can rescan their TVs and pick up the affiliate.
The station will be available in high definition only over the air, he said. It will be available on Suddenlink's channel 9 in standard definition, he said, explaining the television group is working with Suddenlink to secure a high definition channel on its Victoria system.
Saga Communications maintains successful CBS partnerships in Pittsburg, Kan., Joplin, Mo., and Greenville, Miss., Ed Christian, Saga's chairman and CEO, said in a Saga news release. The company is excited to bring the quality entertainment, news and sports programming CBS offers to Victoria audiences and advertisers.
CBS is proud to launch the Victoria affiliate, Diana Wilkin, president of CBS Affiliate Relations, said in the news release.
"As the first CBS station to serve the viewers of Victoria, it's a welcome opportunity to make CBS a vital part of the community and to continue growing our successful relationship with Saga Communications," she said.