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Super Bowl Sunday helps boost Crossroads economy

By JR Ortega
Feb. 4, 2011 at 10:03 p.m.
Updated Feb. 3, 2011 at 8:04 p.m.

Hardcore Green Bay Packers fans Steven Rodriguez, 36, right, and his friend Ronnie Saenz are preparing for the Super Bowl, when their team will be facing off against the Pittsburgh Steelers.

QUICK SUPER BOWL ECONOMY FACTS171 million people will watch the Super Bowl About 69.5 percent of people will buy foods and beverages.

About 7.3 percent will buy team apparel and memorabilia.

About 6 percent will purchase decorations.

About 2 percent will buy new furniture and a new entertainment center for the game.

SOURCE; National Retail Federation, Retail Advertising and Marketing Association survey

Steven Rodriguez is a Wisconsin-born Victoria resident, so it's no surprise the 36-year-old is a die-hard Green Bay Packers fan.

More importantly is the several hundred dollars Rodriguez injects into the local economy for the one-day event for his Super Bowl party, which has become a 15-year ritual.

Rodriguez is one of many area families having a Super Bowl party this weekend when the Pittsburgh Steelers take on the Packers. The momentous football event offers a momentary boost to the economy.

"It's one of the most watched games," Rodriguez said. "Whether they're for the teams or not, it's for the Super Bowl."

The party, topped off with some homemade chili, chicken dumplings, plenty of finger foods and of course, ice-cold beverages, brings about 45 people to his house.

Rodriguez has one 61-inch flat screen TV inside and a 41-inch television outside.

His home offers enough space for his friends and family and they are greeted with banners for both teams and football decorations.

Rodriguez is sure he is not the only Victorian spending hundreds on the Super Bowl every year.

"Every household that gets together, I'd say they're spending a minimum, on just food itself, about $150 to $200. Maybe even up to $500," he said.

Aside from private parties, restaurants like Buffalo Wild Wings Grill and Bar also see its fair share of increased business, said James Turley, the restaurant's assistant general manager.

The restaurant is well known to restaurant goers who are looking for some good food, drinks and a big game on TV, Turley said.

"We order plenty of product and plenty of beer," Turley said.

This is the restaurant's second Super Bowl in Victoria, he added.

Turley also makes sure to have a lot of staff on schedule.

Preparing for the Super Bowl is easy because Sundays are usually busy nights for the restaurant, which also broadcasts other sports games.

Of the 171 million people who will watch the game on Sunday, nearly 34.9 million will be throwing their own party and another 61.2 million will be attending those parties, according to a survey conducted by the National Retail Federation.

The numbers are up from 2010.

This week is particularly busy for the Victoria Domino's Pizza, said owner Russell Church.

Church, who has owned the Domino's for about 20 years, said about 15 employees will be driving that day and 10 people will be working the inside.

All the night employees will start their shifts early for the anticipated influx of business, he added.

"You know it's coming," he said about preparing for Super Bowl Sunday.

Typically, the pizza restaurant's busiest night is Friday night. Super Bowl Sunday will be like having another Friday in one week, which will double the restaurant's sales, Church said.

"Super Bowl definitely makes our week," he said.

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