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Your Money, Your Business: Yummy Handbags & Accessories

July 9, 2011 at 2:09 a.m.

Yummy Handbags & Accessories sells jewelry, candles, home decor, and handbags from the store on Juan Linn Street.

Editor's note: Your Money, Your Business showcases small businesses. If you have a small business or know of an interesting one, please let us know. See the end of this feature for submission information.

Business name:

Yummy Handbags & Accessories

Address and phone number:

506 Juan Linn St., 361-894-8919

Business owner:

Veronica Padierna

Date opened:

Mid-March 2010

Number of employees:

None

Services offered:

Handbags, jewelry, candles, home decor, hair accessories and costume jewelry repair

1: Why did you choose the industry?

It all grew from a hobby I picked up while pregnant with my son. I learned jewelry-making techniques from online videos and, soon, was making jewelry for my daughter. My friends became fans of my work.

2: Describe your first day in business.

My first day in business was in mid-March 2010. It was a quiet opening season. Business increased when word of mouth spread through the public and curious shoppers came to browse and shop.

3: Describe a typical workday.

The buyers rush occurs during the lunch hour. My store is family owned and Christian operated, so I spend prayer time with customers. Many people come in just for a prayer. I wanted a shop that lifted customers' spirits. In my store, I offer jewelry and bag repair, as well as layaway for customers.

4: Why open up shop in the Crossroads region?

I have lived here my whole life and wanted to service the people downtown. Customers might have tight budgets these days, but the shop gives them a friendly place that is close by and affordable.

5: Is it difficult to find employees in our workforce? How do you find workers?

We are not busy enough to hire other employees, but during the holiday rush, it does get pretty hectic. We will hire someone on during that time.

6: What advice would you give others starting a new business?

It is a commitment to have a new business. You are going to be there a good deal of time before it kicks off. Know your customers. Don't be afraid to ask questions and have conversations with them so you know how to better service them.

7: What is the biggest challenge your industry faces?

The biggest challenge - and benefit - we faced was the construction on Juan Linn Street. It went on for about six months. Road construction hurt business, but when people took detours, they accidentally stumbled upon the store, stopped and shopped.

8: What is something most people don't realize about running a small business?

It is important to have experience in retail, inventory, stock, quarterly taxes and budgeting funds. Have savings for the slow months and budget well for utilities. The comptroller offers free classes to learn how to do your state and business taxes. Be registered with the workforce, as it is required for small businesses.

9: In your time running your business, what is your best story?

We have some pretty good customers. We get visitors who come in just because they need a prayer and want someone to talk to. Sometimes we will have coffee and cookies for the customers. We don't pressure anyone to buy anything unless they really love it.

10: Where do you see yourself and your business in five years?

I plan to still have the business in five years. I want to expand and do another store that specializes in just clothing or jewelry, but still have reasonably-priced items.

- Allison Miles, Victoria Advocate

To be considered for the Your Money, Your Business feature, call 361-580-6511 or email Business Reporter Allison Miles at amiles@vicad.com. The form is also available electronically.

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