AlzCare's fourth annual Rope to Remember

Cody Cerny, left, and Cody Rosenquest, of M&M Cattle Co., rope a calf during a double mugging event. Double mugging, trailer loading and cow milking will all take place Aug. 17, during a ranch rodeo at AlzCare's fourth annual Rope to Remember.
  • If you go

  • • What: AlzCare's fourth annual Rope to Remember

    • Where: Brackenridge Main Event Center, 284 Brackenridge Parkway, Edna

    • When: 7 p.m. Aug. 17 and all day Aug. 18

    • Cost: $5 Aug. 17, or $25 per person/$35 per couple for those who purchase ...

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  • If you go

    • What: AlzCare's fourth annual Rope to Remember

    • Where: Brackenridge Main Event Center, 284 Brackenridge Parkway, Edna

    • When: 7 p.m. Aug. 17 and all day Aug. 18

    • Cost: $5 Aug. 17, or $25 per person/$35 per couple for those who purchase a package that includes the ranch rodeo, barbecue and live music event.

    • For more information: Call 361-571-2899.

Crossroads cowboys will soon gather their teams, saddle up and prove what they're made of inside the arena. But this competition is about more than belt buckles and prizes.

It's about working toward a cure.

AlzCare's fourth annual Rope to Remember is Aug. 17 and 18 at the Brackenridge Main Event Center in Edna. Proceeds go to fund Alzheimer's research.

Alzheimer's is the most common form of dementia, according to the Alzheimer's Association website. The disease, which currently has no cure, leads to loss of memory and other intellectual abilities, and worsens with time.

This year's Rope to Remember includes a ranch rodeo Aug. 17 and team roping the day after, said Lacey Rosenquest, the event's coordinator. A silent auction, live entertainment, dance and more also join the mix.

She said the event has grown with time and includes new aspects this year.

Little guys have a chance to get involved this time around in a new mutton busting event, she said, while a barbecue cook-off is another addition.

This year's team roping is also a San Antonio qualifier, added Mindy Brown, chairwoman of Victoria's Alzheimer's Association. Participants who place will receive points that go toward the San Antonio Stock Show & Rodeo.

Last year's event brought about $15,000 that the group donated to the Walk to End Alzheimer's, Brown said. And, while the group has no definite amount it intends to bring in, she said she hoped for about $20,000.

Every little bit helps, she said.

Alzheimer's is the nation's sixth leading cause of death, Brown explained, noting it affects 5.4 million Americans, and one in eight older Americans.

Rosenquest said she looked forward to this year's event, not only because of the funding it draws, but because it raises awareness to the public.

"It's not such a hush-hush topic anymore," she said of dementia. "People are more willing to talk about it. And that's good. It helps."

She encouraged those interested in participating to get in contact soon.

The deadline to sign up for the ranch rodeo is Aug. 11, while Aug. 15 is the cut-off date to register for mutton busting. Space is limited.

Rosenquest said the group is also taking both financial and silent auction donations.

Admission is $5 at the door Aug. 17, but $25 per person and $35 per couple, for those who opt for a package that includes the rodeo, barbecue and live music. The Aug. 18 team roping event is free to the public.

For more information, or to donate, contact Rosenquest at 361-571-2899.