Santa Gertrudis Breeders International names Victoria woman as organization president
July 3, 2012 at 2:03 a.m.
One Crossroads woman is making a name for herself in the cattle industry.
Victoria's Charla Borchers Leon was recently elected president of Santa Gertrudis Breeders International. The announcement came during the organization's annual meeting in Chattanooga, Tenn., according to an organization news release.
Borchers Leon is the fourth generation in her family's ranching operation and a partner in Borchers Southern Y Ranches, L.P., headquartered in Victoria.
Her new role makes her the organization's 33rd president, and the second woman in the history of the breed chosen to lead the international cattle registry.
Following in the footsteps of her late father, who was active in the association, Borchers Leon steps into her new role with 15 years of involvement.
She served on the board of directors and held numerous roles, including parliamentarian, bylaws chairman and annual meeting chairman. She has also served on both the finance and management committees, sat on the youth foundation board and served as vice president of long range planning.
As vice president, Borchers Leon was instrumental in developing and implementing the organization's first adopted strategic plan in 2007.
More recently, she established a working relationship with the King Ranch Institute of Ranch Management. There, she initiated a program to allow the association to develop and institute an innovative and holistic approach to marketing seedstock and managing the association's daily affairs.
"Her broad depth of knowledge in board service, as well as her heritage in ranching land that has been in her family for more than 100 years, brings a sound understanding of the challenges of today's cattle business to the leadership of the association," John Ford, the organization's executive director, said in the release.
Borchers Leon said she hoped to make a difference in her new role.
"With humility and respect for those who have come before me in this breed and in the cattle industry, I will to the best of my ability aim to bridge the lessons of past generations with vision for the future of this breed of beautiful, red cattle," she said in the release.
Santa Gertrudis Breeders International represents more than 1,000 active and junior breeders of Santa Gertrudis cattle, and maintains the herdbook for 17,000 registered head of cattle.