UHV Small Business Development Center will offer seminar on benefits of direct mailing
July 21, 2012 at 2:21 a.m.
Small business owners and managers are invited to a free seminar Wednesday to learn about a new marketing tool from the U.S. Postal Service.
The University of Houston-Victoria Small Business Development Center is holding the seminar to raise awareness about how to market in bulk to potential customers by mail.
Victoria Postmaster Ken Epley and bulk mail technician David Urestil will lead the discussion called "Every Door Direct Mail."
The U.S. Postal Service offers the option of sending mail to every household in a given area without having to know specific addresses. By using direct mail, businesses can target entire neighborhoods, cities or regions. Postage is as low as 14.5 cents per piece.
"Direct mail can be a great tool for small or mid-sized businesses," SBDC Director Joe Humphreys said.
"Reaching new audiences in a key geographic market segment is important. Mr. Epley and Mr. Urestil have a wealth of experience. They will explain why this can be an effective marketing channel and answer questions about how it works."
Epley has served as Victoria's postmaster for a dozen years. He oversees the delivery of 52 routes to nearly 38,000 addresses.
Urestil has worked as a postal employee for 34 years, including the last 19 leading the bulk mail division, which has been recognized as an exemplary unit for service and financial standards.
The UHV SBDC offers assistance on starting, growing and financing a business; contracting opportunities; and recovering from disaster. It also helps new businesses start and existing businesses expand through a combination of consulting and training in areas like market identification, raising capital and developing a business plan. Most of its services are free to area small business owners.
The center serves Aransas, Bee, Calhoun, DeWitt, Gonzales, Goliad, Jackson, Karnes, Lavaca, Refugio and Victoria counties.
The seminar is co-sponsored by the UHV Business Services and Training and Development offices.