VC's integrated marketing piques interest of other colleges
June 15, 2012 at 1:15 a.m.
Two Victoria College staff members were co-presenters at the 2012 Annual Conference of the Texas Administrators of Continuing Education.
Darin Kazmir and Sherri Pall gave the presentation on April 25 in Austin.
Their presentation, "Tired of Being the Redheaded Stepchild at Your Institution? How to Get Your CE Programs Noticed," highlighted VC's integrated marketing approach to increase awareness of workforce and continuing education programs.
Participants learned about ways to keep their programs in the community spotlight and received several samples that demonstrate VC's approach to integrated marketing. The presentation was well received, and they were invited to give the presentation again the next day.
A number of other community colleges have requested additional information, including Central Texas College, Midland Community College and Tarrant County Community College.
Darin Kazmir is the Director of Marketing and Communications and Sherri Pall is the Director of Workforce and Continuing Education.