Fashion tips with Haili Z: Topshop | Sydney, Australia
By By Haili Z
Nov. 1, 2012 at 6:01 a.m.
Topshop is a famed store similar to H&M and Forever 21 based in the UK and collaborations in store from supermodel Kate Moss and designers like Mary Katrantzou, J.W. Anderson and Louise Gray.
I had a chance to attend the opening day launch of Topshop in Sydney, Australia, close to Sydney's Westfield Mall.
The launch party included a Topshop tote bag with free loot inside, including amazing giveaway opportunities for guests attending.
Inside the store, the track list included music from local artists.
"The best of Sydney's music talent will be taking over the decks daily as your shopping soundtrack," read the Topshop "In a Spin" posters.
An iPad case with a print made exclusively for Topshop was given as a gift with any $100 purchase. A fun photo booth was set up on the ground floor for guests to take their picture while trying on their best and favorite looks from Topshop.
Pictures from the photo booth were submitted online and added to the Sydney Topshop wall - whoever displayed the most creative pose won a $500 gift voucher to shop the store.
Topshop is now being sold in the United States in New York, Chicago and Las Vegas shops. If you are waiting for the chance to shop Topshop in Texas, Topshop has collaborated with Nordstrom and is available to shop at Nordstrom in Austin in Barton Creek Square, 2901 Capital of Texas Highway South. Hopefully, we will see a store front opening in Texas soon!
Fashionable Artists from Topshop Sydney's Playlist: • Cassette & Alley Oop
• Perfect Snatch & Alice Quiddington
• Valerie Yum & Elly K
• Kristy Lee & Starjumps
Haili Pue is the president of All Ze Details. Visit her website at allzedetails.com.