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It began weeks ago, when advertisements leaked online and gathered steam as retailers promoted their deals.
On Tuesday, a line began forming outside the Victoria Mall.
And it all culminates this week.
Black Friday, the post-Thanksgiving rush for larger-than-life deals, is upon us. And this year, some retailers plan to start Thursday.
Up to 147 million people will shop this weekend, according to a National Retail Federation news release. More specifically, 71 million shoppers plan to shop, while another 76 million said they plan to wait and check out the in-store deals, according to the release.
Planning to be among those in-store bargain hunters? Here's a look at hours for some Victoria stores.
Aeropostale: Midnight-10 p.m.
American Eagle: Midnight-9 p.m.
Bath and Body Works: Midnight-9 p.m.
Beall's: 8 p.m.-midnight Thursday and 6 a.m.- 9 p.m. Friday
Bed Bath and Beyond: 5 a.m.-9 p.m.
Best Buy: Midnight-10 p.m.
Big Lots: 6 a.m.-11 p.m.
BonWorth: 8 a.m.-9 p.m.
Burke's Outlet: 6 a.m.-11 p.m.
Children's Place: Midnight-9 p.m.
Claire's: 8 a.m.-9 p.m.
Dillard's: 8 a.m.-9 p.m.
Finish Line: Midnight-10 p.m.
Foot Locker: 8 a.m.-9 p.m.
GameStop: 12:01 a.m.-11 p.m.
Gordon's Jewelers: Midnight- 3 a.m. and 7 a.m.-9 p.m.
Hastings: 8 a.m.-11 p.m.
Hibbett Sports: 8 a.m.-9 p.m.
High Brehm Hats and Western Wear: 8 a.m.-8 p.m.
Home Depot: 5 a.m.-10 p.m.
J.C. Penney: 6 a.m.-11 p.m.
Journeys: Midnight-10 p.m.
Justice: 10 a.m.-9 p.m.
Kay Jewelers: 8 a.m.-9 p.m.
Lowe's Home Improvement: 5 a.m.-9 p.m.
Maurices: Midnight-2 a.m. and 8 a.m.-9 p.m.
PacSun: Midnight-9 p.m.
Piercing Pagoda: 9 a.m.-9 p.m.
Radio Shack: 6 a.m.-9 p.m.
Regal Jewelers: 8 a.m.-9 p.m.
Sunglass Hut: 8 a.m.-9 p.m.
T.J. Maxx: 7 a.m.-10 p.m.
Target: 9 p.m. Thursday- midnight Friday
Tractor Supply Co.: 6 a.m.- 8 p.m.
Victoria Harley-Davidson: 11 a.m.-3 p.m. and 5-8 p.m.
Victoria's Secret: Midnight-10 p.m.
Walmart: Deals begin at 8 p.m. Thursday
Source: Store personnel and advertisements