Free show by Delbert McClinton headlines 2-day Jam Fest
April 14, 2013 at 11:03 p.m.
Updated April 14, 2013 at 11:15 p.m.
Collaboration is a key component to this year's Jam Fest.
Amy Mundy, president of the Fine Arts Association that puts on Jam Fest, said the group is reaching out to other Crossroads' organizations for the two-day event.
The Victoria Fine Arts Association is joining forces with other area groups, including the Children's Discovery Museum, the city of Victoria, Court Appointed Special Advocates and the Victoria TX Independent Film Festival, to add more free entertainment for festivalgoers.
"There are so many events going on in Victoria, which is great, but we did not want to compete with other events," Mundy said. "So we just asked everyone to come together and have their events as part of Jam Fest."
Friday night, Jam Fest will kick off with two bands that will play in the gazebo at DeLeon Plaza, she said. The film festival will host an outdoor screening of "My Father and the Man in Black," a film about the life of music legend Johnny Cash, in the space between the Children's Discovery Museum and the Junior League of Victoria.
The partnerships with the Children's Discovery Museum and the city will bring more entertainment for young children, she said, as well as opportunities for community artists and craftsman to sell their pieces during extended Market Days hours.
"Partnering with the Children's Discovery Museum will take the children's activities to a new level," she said. "They have pony rides, jump houses, different game booths and even a circus Chickendog."
Beer and wine will also be sold by the Victoria Boys and Girls Club and Braman Winery, Geri Schroeder, past president of the association, said.
The Victoria Business and Education Coalition will host the Sweet Success Baking Contest on Saturday at the Leo J. Welder Center. There will be four categories - cakes, cupcakes, pies and cookies - that guests can sample during the competition.
Schroeder has been a part of the planning process since last year's event.
"Victoria has so much to offer for everyone, and everyone is looking for a weekend with something to do,. If you can collaborate with the other organizations and make it one really great event, I think everyone benefits from it," she said. "I think it's our goal to keep expanding it that way."
Victoria Art League's popular Painting The Town class will be hosted on DeLeon Plaza by Eunice Collins, and speed painter Michael Milam will show off his skillful brushstrokes with an appearance before headliner Delbert McClinton takes the main stage.
For $65, the Jam Fest VIP Party will include beer, wine and appetizers in the lobby of One O'Connor Plaza building, she said. Although the musical entertainment for Jam Fest is free, Schroeder said, the proceeds from the event go toward scholarships for Victoria College students.
"It's a great thing that we're collaborating with other organizations and helping each other out," she said. It's going to be a great event for families to come out and enjoy downtown Victoria."