Victoria businesses to host shopping center block party

  • If you go

  • • What: Northcrest Shopping Center Block Party

    • When: 4-8 p.m. Tuesday

    • Where: Northcrest Shopping Center, 8607 N. Navarro St.

    • For more information: Call 361-572-3941.

A few Victoria businesses are ready to party.

Business owners at Victoria's Northcrest Shopping Center will host a block party Tuesday at the center, 8607 N. Navarro St.

The event, which spans from 4 to 8 p.m., is a chance for the center to brand itself, said Amy Nowlin, who owns Bliss Bridal.

Crossroads residents know the names of various shopping centers throughout Victoria, but theirs remains largely unknown, she explained. With the recent addition of a new sign, she said now is a good time to get the ball rolling.

"We just wanted to get word out that we're here," she said, noting it is also an opportunity for those storefronts not visible from Navarro Street to get some added exposure. "And with the holiday season, it was a festive thing to do."

Businesses will offer discounts, samples and other perks throughout the event, Nowlin said, but there's a bonus for visitors who "fill their sleighs."

Guests will receive cards with spaces dedicated to different shops, she explained. Those who visit each location listed and get the proper stamps are entered into a grand prize drawing.

Prizes are valued up to $1,000.

Organizers hope to turn the block party into an annual occurrence, but for now, they're focused on Tuesday.

"We're looking forward to it," Nowlin said.

For more information, call Bliss Bridal at 361-572-3941.