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Coffee lovers name Main Street Blend

By Jessica Rodrigo
Dec. 20, 2013 at 6:20 a.m.

Constance Filley Johnson added cream and sugar to her cup of Main Street Blend coffee. "I'm so proud of this collaboration," said the board member of the Main Street Program.

Other Main Street Program business

The Main Street Program is looking for people to vote on the downtown window-decorating contest. Take a walk through downtown and check out the window displays created by Victoria's students and businesses.

• Woodhouse Day Spa, One O'Connor Plaza

• Leo J. Welder Center, 214 N. Main St.

• Children's Discovery Museum, 204 N. Main St.

• Aloe Software, 106 E. Forrest St.

• Villafranca & Villafranca, 120 N. Main St.

• Juan Nunez, 116 N. Main St.

• Bauknight Law Office, 112 N. Main St.

• Subway, 104 N. Main St.

• Rosebud, 102 N. Main St.

• Crossroads Title Company, 104 S. Main St.

• Werner Law Firm, 108 S. Main St.

• Beijing Garden, 113 S. Main St.

• Leon Building, 115 S. Main St.

• Split Enz Salon, 107 W. Santa Rosa St.

• Sandra McKenzie Law Firm, 205 N. Main St.

• Mi Familia, 209 S. Main St.

• Geo Filley Building, 214 S. Main St.

• Huvar's Artisan Market, 110 W. Juan Linn St.

• Chesnick Furniture Co., 116 W. Juan Linn St.

• Days Gone Bye!, 508 N. Moody St.

• Victoria Harley Davidson, 608 N. Moody St.

Call 361-578-0060 or email and tell them which is your favorite. Voting ends Dec. 31.

The community has voted, and now, the Main Street Program and Victoria Coffee Roasters have named their Main Street Blend coffee.

The gray weather offered Crossroads coffee lovers a cool and damp setting for tasting the new Main Street Blend and enjoying a glazed doughnut and conversations.

"It was consistent all the way through," said John Valdivia, owner of Victoria Coffee Roasters.

He was tasked with creating each blend during the tastings and going through each of the judge's notes to tally up the winning batch. Seeing the results unfold and what the community looks for in a cup of coffee was a cool process, he said.

After three tastings and 10 different blends of coffee, the community can now brew a cup of coffee that has a flavor true to the area.

Sara Rodriguez, executive director of the Main Street Program, said the coffee will serve as the flavor of Victoria since so many people came out and voted on the blends that they liked best.

And since it had Victoria's name on it, she said it'll stay here in Victoria, too.

"We'll sell it through the offices, small businesses and restaurants. The opportunities are almost endless," she said.

She's been collaborating with Victoria Coffee Roasters to produce something for the area and is pleased to have made it happen, she said.

Joel Novasad, who judged all three sessions of the tastings, was surprised his top choice didn't make it in the end, but he wasn't disappointed in the final blend.

"It's something that I could drink longer and enjoy all day," he said.

Valdivia describes the Main Street Blend as a light-bodied coffee with a mild sweetness.

"It gets a little sweeter with each sip, and it's one that gets nicer as it cools, and if you drink it cold, it's still pleasant," he said.

Victoria Coffee Roasters will be in charge of roasting and packaging the coffee, while the Main Street Program will serve as the distribution center for it.

For more information on how to purchase or sell the Main Street Blend, call 361-578-0060.



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