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Little Ceasars to open on Houston Highway

By BY MELISSA CROWE - MCROWE@VICAD.COM
Feb. 28, 2013 at 8:04 p.m.
Updated Feb. 28, 2013 at 9:01 p.m.

Little Caesars Pizza is moving into the former coffee shop at 1301 E. Rio Grande St. Demolition on the interior started Tuesday, and remodeling is expected to begin next week.

PIZZA! PIZZA!

• Fourth largest pizza chain in the U.S.

• Founded in Garden City, Michigan in 1959.

• Operates more than 2,500 locations.

• Located in more than 20 countries

Source: FranchiseDirect.com

The vacant coffee shop at Laurent and Rio Grande streets will soon have new life.

Texas Best Value pulled permits this week to transform the building into a carry-out pizzeria, Little Caesars Pizza, made famous by its $5 deals.

The city's Development Services Director Jared Mayfield said the company pulled permits this week for selective demolition inside the building, 1301 E. Rio Grande St.

He expects a remodeling permit is days away to turn the coffee shop into the pizza chain.

Tucker Construction, of Victoria, started work Tuesday on the facility.

Nearby at the H-E-B gas pumps, Wenceslao Gutierrez, 66, of Victoria, said he is happy to see more business opening up in south Victoria.

Gutierrez has lived in the city since 1968.

"It's growing, but most of it is up north," he said. "A lot of people live on this side of town, and we need services over here."

Although he said he did not frequent the business when it was a Starbucks, the pizzeria is a place he would visit.

According to its website, Little Caesars first opened in 1959 in Michigan.

Victoria has two other Little Caesars franchises, one on Navarro Street and the other on John Stockbauer Drive.

Melissa Puerto, 33, of Victoria, is not a Little Caesars fan but said it's an inexpensive go-to for birthday party meals.

She said she went to the Starbucks at the same location while it was open.

That business opened in August 2007 and, according to a sign posted in the window, closed in November 2008. It has been vacant ever since.

Cydny Wilson, 24, of Victoria, said the city has enough pizza places.

She said she would not shop at the new take-out restaurant.

"They need to put a Chick-fil-A on this side of town," Wilson said.

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