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H-E-B accepting applications for 2014 Slim Down Showdown

July 13, 2013 at 2:13 a.m.


Ready to get healthy, but don't know where to start? H-E-B is inviting Texans to sign up for the 2014 Community Slim Down Showdown, a life-changing journey toward health that offers a chance to win a $10,000 grand prize or a $5,000 health hero prize.

Community members age 18 and older who live within 50 miles of any H-E-B store can apply, including - for the first time this year - family of H-E-B employees who do not live in the same household. The application period runs through Nov. 1. The contest begins in January.

H-E-B will select 15 people from around the state to compete in the 14-week contest. Applications, rules and FAQs can be found online at HEB.com/slimdown.

Contestants will be notified in December and announced publicly in January. Winners will be crowned in April.

Now in its third year, H-E-B has redesigned the competition to encourage more robust support networks of family, friends and mentors to help contestants stay the course and make lasting lifestyle changes.

When the Showdown begins, all contestants will travel to San Antonio to participate in an intensive, five-and-a-half day wellness program with experts from H-E-B, Gold's Gym and Cooper Aerobics Center. Family members and friends will be invited to come learn more about how they can support their loved ones through the journey.

Upon returning home, contestants will receive coaching and support from past contestants and H-E-B partners who have successfully adopted a healthy lifestyle and can act as mentors and cheerleaders. H-E-B will also select 15 H-E-B partners to compete in the company's internal version of the Slim Down Showdown alongside the community competition, giving both sets of contestants an opportunity to meet and "team up" to strengthen their network of support.

All contestants must be willing to share their journey and inspire others by hosting healthy events in their hometowns and blogging about their experience.

For more information about this contest, visit HEB.com/slimdown.

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