Gordon Borrell to speak at Digital Media Expo
A big-name media man will soon offer his tricks of the trade to Crossroads marketing pros.
Media analyst Gordon Borrell will speak Thursday at Advocate Digital Media's Digital Marketing Expo.
Borrell is CEO of Borrell Associates Inc. and is ranked among the top 2 percent of Gerson Lehrman Group's 150,000 worldwide consultants, according to the Borrell Associates website.
He got his start in newspapers before transitioning into interactive media in the late 1990s, according to the site.
The consultant is often quoted by such publications as The Wall Street Journal, The New York Times, Forbes and others. He has also offered his insight on media trends and forecasts through TV and radio programs.
Borrell is on the executive board of the Local Media Association, according to his site, and is past president of the Newspaper Association of America's New Media Federation.
The Digital Marketing Expo spans 8 a.m. to 4 p.m. at the Leo J. Welder Center for the Performing Arts, 214 N. Main St. Tickets cost $99, and the price includes breakfast and lunch.
For more information, visit dmxexpo.com or call 361-580-6553.