Blue Bell executive to speak to Ad Federation, VC class

Scott Lisk, branch manager of Blue Bell Creameries in Corpus Christi, will be the guest speaker at the Victoria Chapter of the American Advertising Federation meeting at 11:45 a.m. Tuesday.

The meeting is also part of the Victoria College's Principles in Marketing class.

Lisk will talk on the successful marketing strategies that helped Blue Bell become a household name through the south.

The meeting will be in Room 132 in the Health Science Center, 2200 E. Red River St.