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Victoria College amps up their marketing, promoting growth

By Carolina Astrain
Sept. 11, 2013 at 4:11 a.m.
Updated Sept. 13, 2013 at 4:13 a.m.

Geanie Morrison

Victoria College president Tom Butler highlighted renewed recruitment efforts and the structural and commercial appeal of the college's new training facility in an annual progress report Wednesday.

The college president spoke to Victoria Chamber of Commerce members about ways the college is working to improve enrollment and economic growth.

At the chamber breakfast, Butler played a short television commercial the college is running on cable networks promoting their academic and vocational programs with one word - "More."

The college also plans to advertise through Pandora, a music streaming service, six digital billboards and newsprint ads, including Revista Victoria, Butler said.

Pamphlets from the "More" campaign were on breakfast tables for chamber members to peruse during the president's presentation.

"We're excited about this new campaign," Butler said. "We're going to be communicating with students the way they want to be communicated with."

At her table, Pam Jurica, Texas Home Health executive director, paused between bites to listen to Butler.

Before becoming a director, Jurica graduated with her associate degree in nursing from Victoria College in 2001.

"I'm amazed to see how much its grown over the years," Jurica said.

With a laser pointer, Butler went through drafted images of the college's incoming Emerging Technology Complex, previously called the Emerging Technology Center. The college chose to change the name because of the additional space the complex may expand to, Butler said.

The complex's construction is expected to be completed in spring 2015.

In his speech, Butler also spoke about a new partnership the college has started with the YMCA of the Golden Crescent.

The college will work with the recreation center to renovate parts of the YMCA building and allow students to access affordable day care, Butler said.

"We're very proud of that," Butler said.

On Sept. 24 and 25, members of the Southern Association of Colleges and Schools will be on campus to conduct part of the college's reaccreditation process.

Rep. Geanie Morrison, District 30, attended the chamber breakfast but did not speak publicly.

She believes the college's growth is an essential part of the region's economic growth, Morrison said.

"Victoria College is the best community college in the state because it has been around for so long," Morrison said. "It's the reason so many businesses have decided to come here, including Caterpillar and others. The new complex is going to open the doors that the community and state need."

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