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Victoria adds signs pointing to top spots

By Melissa Crowe
Feb. 2, 2014 at 10:01 p.m.
Updated Feb. 1, 2014 at 8:02 p.m.


OH THE PLACES YOU'LL GO

The city's new signs direct people to these locations:

• Army Reserve

• Community Center

• Ethel Lee Tracy Park

• Fine Arts Center

• Historic Downtown

• Museum of the Coastal Bend

• National Guard

• Nave Museum

• Riverside Park

• Texas Zoo

• University of Houston-Victoria

• Victoria College

• Victoria Education Gardens

• Victoria Mall

• Victoria Regional Airport

• Workforce Solutions

• Youth Sports Complex

More than directing traffic, Victoria's new wayfinding signs help motorists and pedestrians find all the best places to visit.

In an effort to make Victoria more navigable, the city is adding signs to help people find their way to museums, parks and other destinations.

The program, which came with a $43,080 price tag, includes 26 signs across town.

Convention and Visitors Bureau Director LaRue Roth championed the project, saying it goes beyond typical street signs.

"The intent is to help visitors have a positive experience," she said. "We've all be in situations where we've been frustrated driving around a city, and you can't find what you're looking for. It creates a negative experience."

Because the signs benefit the tourism industry, they were funded with hotel occupancy tax dollars.

Mary Craighead, the Victoria County Metropolitan Planning Organization coordinator, was involved in the project from start to finish. She helped identify sign sites and make sure the project met state transportation guidelines.

While in-car navigation systems and smartphones have made getting lost almost impossible, Roth said, the signs will keep drivers' eyes on the road rather than their electronic devices.

City spokesman O.C. Garza said he has heard many positive comments on the project.

The project could be expanded to include destinations like the hike and bike trail or the splash pad, as well as a pedestrian guide for downtown, Garza said.

The signs were designed and manufactured locally by Sign Crafters.

Robin Janecka, office manager and designer at the business, said all but one sign have been installed. The business started putting in the signs Jan. 25.

The company was the low bidder out of three proposals.

"We're honored to get the contract and to be able to offer our services," Janecka said. "We're a locally, family-owned business, so we even had our teenage kids helping."

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