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Customer service needs to improve in Victoria

Feb. 3, 2014 at 6 p.m.
Updated Feb. 2, 2014 at 8:03 p.m.


Editor, the Advocate:

Since moving back to Victoria two years ago, I have noticed a drastic decline in customer service in the Crossroads area - which is seemingly odd since there are many locally owned businesses here. On a recent shopping trip, I walked into three different stores - two corporate businesses in the mall and one locally owned.

When entering both corporate businesses, I was not greeted or asked if I needed assistance the entire 30 minutes I was in the establishment.

Reluctant to spend my hard-earned money on their items, I had no choice but to purchase what I needed, as there is not much else to choose from when shopping for children's clothing.

When I walked into the locally owned business, I was greeted and not spoken to the rest of my time in the store. How do these locally owned businesses stay afloat if they are not at least attempting to connect with their customers?

Prior to attending school full time, I worked as a sales assistant. It was drilled into us during training to verbally greet each customer who walked through our door, ask if they were looking for anything specific and let them know of any sales we had going on or anything new that we had in our store.

Is it a younger generation of employees that doesn't think these things are important to customers? If city officials want to bring more business to the Crossroads area, then there needs to be a drastic improvement in the customer service our stores are providing. Until then, I will be shopping in the larger surrounding cities where more is available to me.

Ashley Ramirez, Victoria

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