Fashion tips with Haili Z: Fame & Partners offers fashion service
July 17, 2014 at 2:17 a.m.
By Haili Z
Fame & Partners is a new brand taking the reins of styling to a new level. Based out of Sydney, Australia, the one-of-a-kind website brings a personal touch to each customer.
Gorgeous evening gowns are available at reasonable costs, and while selecting your favorite gown online, you are also provided with a complementary personal stylist to help arrange the look you find most suitable to your style.
I caught up with Nyree Corby, CEO and founder of Fame & Partners, about where the inspiration behind the name of the company came from and plans to expand.
"Fame & Partners does event dresses; we have developed a unique trend tracking algorithm that feeds into our real-time fast fashion 2.0 supply chain to offer the most on-trend dresses to our discerning customers. We then allow our customers to make customizations to their dress to make it uniquely theirs. Plus, free stylists are readily available on the website to complete their look," said Corby, of the unique features offered on the Fame & Partners site.
After browsing through the Fame & Partners website, I was quick to select the Structured Curves dress - an evening gown that is flattering on several body types and is easily transitional by swapping out accessories and shoes to completely change the look of the dress.
Although I did not use a stylist on the site, I did have help from Corby to help hand-select the dress that was perfect for my body, size and shape. The dress fit like a glove. To get several looks out of the dress, I chose to accessorize the dress several ways, making it perfect for getting several uses out of the gown for various events this summer.
I was pleasantly surprised for the fit and quality of the gown but more so on how much use I can get out of one dress. The dress definitely makes me feel like I have a unique quality.
"We think that every girl should feel famous when she creates a look that is unique and special to her; it's kind of a tongue-in-cheek name in this celebrity-obsessed world that is about finding your own fame and the partners, like confidence, that go with that," she said.
Plans of having a U.S. presence are already underway, and the feedback from the U.S. audience and customers has already taken Fame & Partners by surprise, she said.
"We've experienced strong sales in Australia since startup, so we recently opened up our offering to the U.S., during prom season. Within four months, our U.S. sales are already close to exceeding Australian revenue, so we can see huge potential for expanding Fame & Partners there and into other markets globally," she said.
With a head office currently in Sydney, plans for expansion of hosting a satellite office in the U.S. are underway, she added.
"Our head office is in Sydney, Australia. We have a satellite office in New York City and will be opening a fully functioning office there in 2014," she said.
The inspiration for a five-year plan is definitely there, she said.
"We are finalizing another round of venture funding right now that will see us expanding aggressively into the U.S. market," she said. "We would hope to be a household name - the eponymous fashion forward event dress brand."
When I think of Fame & Partners, I ultimately think of the website as Cinderella's fairy godmother - personally catering to you to locate the perfect dress for your body, size and shape at a reasonable cost.
The concept behind the company is unique and already inspiring customers and women in the fashion industry alike.
Haili Pue is the president of All Ze Details. Visit her website at allzedetails.com