Shiner Landing uses mineral rights as promotion for new housing project
June 2, 2014 at 1:02 a.m.
The Shiner Landing housing development is giving away mineral rights to one lucky winner in September.
"We wanted to do something fun and different for the community that would benefit the community," said Joe Condit, director of development with the Shiner Landing.
On Sept. 6, one person will win the mineral rights associated with a 60-feet-by-120-feet lot in Shiner Landing, which has been included in an oil lease, said Condit. Purchase is not necessary to enter, and it takes one email address per entrant via the website, shinerlanding.com, to be eligible to win. Anyone in the world can enter to win, he said.
Jeff Pesek, of Shiner, learned about the giveaway during the Shiner Beer Run and thought is was a great way to promote the new development.
At the time, he was the president of the Shiner Chamber of Commerce and was excited to see what Shiner Landing was doing to develop more land for housing in the area.
"It is one of the more unique marketing ideas that I've ever heard," Pesek, 35, said. "I thought, 'Man, what a way to get people excited about something.'"
From the community perspective, he believes the area is in need of space dedicated for new homes. Many of the homes for sale are older model homes or remodels. Pesek said there isn't a lot going on in respect to new houses.
He entered his email into the contest that day in November, and he told all his friends and family about it, too. Word spread pretty quickly in Shiner, he said.
"It was such an outside-of-the-box way of marketing their product. I think a lot of people were impressed with it," he said.
Dan Kaspar, who is one of the principal owners of the land where the development is located and sponsors of the contest, said the promotion is a great way to generate interest in Shiner.
There's a lot to celebrate in the area, he said, so the mineral rights giveaway was a fun way to do that.
"It's a brand-new era in Shiner," Kaspar, 58, of Shiner, said. "It's the beginning of a historical time in oil, and we want to celebrate that."
The Eagle Ford Shale play has brought a lot of attention to the area, he said, and this is a way to show off what's happening in the area.
"There hasn't been a lot of lots for a while for people to build a subdivision in Shiner," Kaspar said. "With the oil and gas, there's been a real demand and a punch for people to find a place to build a home."
The development started with 40 lots for sale and has 16 lots still available - one left at $25,000 and 15 at $30,000 - said Condit.
The subdivision is between Montana Drive and Boehm Drive, near Alternate U.S. Highway 90.
More than 1,059 people have entered for their chance to win as of Monday.
"They don't have to do anything else; that is the fun of it," Condit said. "It's like winning the lottery. You can't find that anywhere else."