Thursday, September 18, 2014




Special needs children get adaptive trikes

By Victoria Advocate
June 27, 2014 at 1:27 a.m.


Cinemark Theatres and Variety, The Children's Charity of Texas, came together Friday to present adaptive tricycles to three Crossroads children at Cinemark 12 in Victoria.

Sidney Naranjo, Zander Cuellar and Isaiah Villarreal live with cerebral palsy and have developmental delays, which make riding a regular bicycle impossible, according to a press release issued by the two organizations.

Randall Hester, Variety's president and CEO, said, "The simple act of riding a bicycle is something that many of us take for granted. But when you are raising a child with special needs who cannot ride a traditional bicycle, an adaptive tricycle is truly life-changing."

He said adaptive tricycles can cost as much as $6,500, and since they are therapeutic in nature, insurance companies will not cover the cost.

"These kids will now be able to experience the thrill of riding their very own customized tricycle thanks to Cinemark Theatres and Variety," Hester said.

"Cinemark is honored to partner with Variety to present these adaptive tricycles to these amazing kids," states James Meredith, vice president of marketing and communications for Cinemark.

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