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Retail study group to reveal result to community

By Jessica Rodrigo
March 11, 2014 at 7:01 p.m.
Updated March 10, 2014 at 10:11 p.m.

The results of a survey of how Victoria's retail businesses will fare in the near future will be released next week.

The Retail Coach, a research company hired by the Victoria City Council in November, will host three presentations for the community to learn about the Victoria Retail Market Analysis.

"This will give us a roadmap to the future in bringing in retail businesses to Victoria," Randy Vivian, Victoria Chamber of Commerce president/CEO, said about the presentation.

The first presentation will be during the City Council meeting at 5 p.m. Tuesday, while the other presentations will be the next day.

To generate data for its market analysis, The Retail Coach spent time in Victoria and surrounding communities to identify the retailers that will most likely be successful in Victoria. Their research examined factors that impact Victoria's retail environment, including demographics, socioeconomic profiles, workplace population and consumer spending patterns.

Vivian said members of the community will also have a chance to learn how the chamber and city organizations can focus their efforts on ways to draw in more businesses to the Crossroads.

"We recognize that we have a deficiency in retail," Vivian said. "We can learn where our gaps are and how we can attack the problem."

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