AnonymousUser

towen

Comment history

  • towen 

    Chris - We don't want to try and build a sub-community under tha umbrella of a traditional newspaper site. That would be like every Walmart having a Sam's Club in it. Rather we need to explore outsite the traditional site for more audience.

    To your last question, I believe that a newspaper website will always be a newspaper website. A site with, in the Victoria Advocate's case, with over 160 years of tradition. This tradition is a great thing with loyal readers that have lots to contribute to their community.

    With that said, there is still people that will not find a newspaper website appealing. It is our duty to provide the platform for these people to feel like they belong. As I have said, I am a frequent to Faceboobk and not Twitter. Facebook fits my lifestyle.

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  • towen 

    I have been building newspaper web sites for ten plus years, and I believe that a newspaper website will remain a newspaper website that attracts the same audience no matter what "skin" you put on it.

    Some of the best examples of using social media in the newspaper industry have been outside the confines of the newspaper site walls.

    Lets take a look at what the Indy Star has done with its www.IndyMoms.com and www.IndyPaws.com sites. They realized that there were undeserved audiences around these two themes and then preceded to develop a content & production plan that supported them.

    Social media is best used to build niches around themes and then aggregate the audience into one BIG audience that an advertiser can buy. And yes, the “newspaper website” is another one of these niches.

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  • towen 

    I just want to post something on my wall.

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  • towen 


    At the end of the 30 sec. clip, click on the bunny in the balcony that's vibrating...

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  • towen 


    April - This is the only "re-make" of such a classic piece I will condone...

    http://www.angryalien.com/0705/rhpsbu...

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  • towen