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I find getting ads for products in which I might be interested very convenient. Even more convenient is NOT getting inundated with ads for products in which I have no interest. As long as the online tracking is limited to this, I have no problem with it.
You are not kidding - retail businesses, internet sites, etc. - all keep track of your activity. Social media sites track your activities. If your cell phone is on - the phone company can find you. And keep your call and messaging activity on file up to 12 months. Not all of this is bad - just depends on how it is used.Fact is our private lives become less private everyday.