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Have you ever been to www.legos.com?

Check out the legal info you are shown as soon as you open the page:

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Now, the company's official web domain is "Lego.com" but Lego purchased the domain "Legos.com" and then put the above disclaimer there. For more about this, check out this article. Here is a portion of that article:

Marketing consultant Steve Rubel added that Lego.com could have instead redirected visitors to Legos.com to Lego.com instead, without the explanation and plea to drop the "S." "I think what it shows is a lot of companies are struggling to protect their brand on the Internet, where people can just call it whatever they want—but it's really hard to do," he said, adding: "I don't think it's going to stop. Why not just do a simple redirect?"

Regardless of Lego's campaign to get the "S" out of their common appellation, many sources still refer to the company and the toys as "LEGOS," and very few use the term "LEGO blocks.

In the last 24 hours, articles about Hurricane Katrina in the Associated Press and USA Today both mention the toys, and refer to them as "Legos." Additionally, searches using Google Wednesday revealed that marketers who bid on keywords tend to bid on both "Lego" and "Legos."


You hear that kids? They aren't Legos, so don't call them that or some big lawyer guy in a fancy suit will swoop in with his briefcase and probably sue you.

I can just hear the conversations among the kids now, "Hey Billy, let's go make a Lego brick mansion, and then fill it with Lego brick people" or "Hey Sally, didn't you hear, those aren't Legos anymore, so please don't call them that, Mommy can't handle another court date."