Blogs » Digital Babble » Austin's SXSW in full gear, history of Star Trek logos and an exploding iPod Touch

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Image Friday marked the launch of Austin's South by Southwest Festival, which is an event with programming for tech, music and film. The Interactive (SWSWi) portion of the festival started Friday and runs through Tuesday.

AT&T has been hard at work trying to keep up with the demand from SXSWi attendees. It seems the company did not anticipate the number of iPhone users the interactive festival would swamp their data service.

AUSTIN, Texas — AT&T's 3G coverage map for Austin may look rock solid, but turns out there wasn't enough connectivity goodness to sate the hordes of iPhone-wielding geeks who descended on this artsy Texas town for the South by Southwest conference this weekend. Was the Verizon and Sprint crowd, usually consigned to the kid's table at these hip mob scenes, having the last laugh?

Attendees with their beloved iPhone 3G handsets hoping to hook up with friends, find the next party or access Twitter to announce their location are encountering dropped calls, unavailable service or molasses-slow web access from the mobile service provider.[Source - Wired.com]

An update released by AT&T said they doubled the network coverage in the Austin downtown area. [Source: Austin 360 blog - Digital Savant]

For updates on SWSi, I recommend reading Omar Gallaga's blog. He covers technology culture for the Austin American-Statesman. His blog here can be found by clicking on this link: Digital Savant