In most business programs that I know, learning and performing S.W.O.T. analysis is taught and studied. I was thinking of how could a person use this method in their personal life in regards to career or getting a job.

With the height of unemployment in this present moment and many people trying to find work, I hope these thoughts can help point some into the right direction.

So what is S.W.O.T.? Many businesses operate day-to-day without considering some key important questions in regards to the their company's location in the market. Without understanding their own company, it becomes very difficult to see what the company offers to clients and the company's relation to its competitors.

The acronym S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. If a company does not understand itself, it becomes more difficult to operate and strategize where the company is, wants to be, and how to get there. I think it can be applied to persons as well because applying for a job or keeping a job is very similar, if not the same, as marketing oneself.

Strengths. What strengths do you have? Are you an early bird? Can you stay focused on tasks when the pressure to perform is present? Do you have a unique skill that separates you from others? Do you have expert experience in a field? Can you make a company money or save money through operations? Have you developed a program that has helped a company or a system that makes operations more efficient? Are you a person that can motivate teamwork? Are you creative? Do you have a degree? Do you have experience that could even replace a degree? Are you a good speaker? Can you take your ideas and communicate them effectively? Can see how ideas from one department or field can help or influence another department or field? Are the skills you have transferrable to other fields? Are you a go-getter? Are you self-motivated or rely on external forms of motivation? Do you solve problems and/or can you move a solution along to completion once a solution has been found?

These are just a few questions that can be answered to help a person determine some of the many many strengths that are possible. I cannot list them all for there is not enough space to do so. As a person understands their own strengths, it should be a starting point in figuring out where to begin looking or really concentrate in regards to the job market.

Tomorrow, I will try to offer some information on the next step of a S.W.O.T. analysis, Weaknesses.

Have a wonderul Monday!