Blogs » Neurognosis » Use a Love Song - Get the Digits? The French Say Yes.

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In the latest edition of the journal Psychology of Music, French researchers studied the effects that music could have on female receptiveness. The researchers put female volunteers in a room with some music playing. Some females were exposed to a love ballad by the French artist Francis Cabrel and others were exposed to a more neutral song by the artist Vincent Delerm.

The volunteers were then directed to enter a room and discuss the differences of two food products with a male confederate. At a point in the discussion the male asks the female for her phone number to call her later and "get some drinks."

The researchers stated that 52% of the women who were exposed to the love ballad gave their numbers while only 28% who heard the neutral tune. The explanation from the researchers was that the love ballad provided the women with positive affect and the content of the song worked as a prime to contribute to later behaviors associated with that prime - such as agreeing to a date.

While this study is interesting, another study which could reproduce such results would lend much more validity to the study. Also, I could think of a huge laundry list of possible confounds.

Nonetheless it is still an interesting study. Maybe there really is something to using Barry White after all?