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With Ron Paul still polling in first place in Iowa and improving in other states, one has to wonder if his formula will work in the future. Since I believe Iowa's exposure to Paul's message has directly resulted in his rise—while other candidates only have repackaged products to peddle—his upside could be big enough to shock the establishment.
Ron Paul's senior campaign adviser, Doug Wead, does a good job explaining how they'll use their proven formula in future states: