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For any business 10% is considered excellent. I guess this company was only mediocre, I think what Mike meant was the dollar value of the 6.6% was a record. They spent more, so thus made more dollar wise, but not net profit percentage wise.
Another apples and oranges thing.
United Healthcare's margin on total revenue decreased from 7.2% in 2008 to 6.6% in 2009.
That profit margin is not excessive, in fact it is fairly typical. "Recording record profits" ????
I agree, well put..