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This year's crop of Superbowl commercials
By AprillBrandon in Pop Goes the Culture
February 3, 2008

Hppay Suuperbwl, evrbody! Go taem!

Ha! Just kidding, dear readers. Like I would type a blog drunk...(hiccup)...again.

While the rest of you were out there cheering on your team (and/or scoping out the hot quarterbacks...ladies), I was busy scooping out the best commercials the Superbowl had to offer. Considering a company pays approximately the same amount as the operating budget of a small country for one of these spots, we always expect nothing but the best.

And although this year got off to a slow start, in the end, this year's crop wasn't too shabby. As per usual, Bud Light did not disappoint, which makes me think their marketing department deserves a huge raise. They are consistently one of the best. From the Rocky montage theme of the Budweiser Clydesdale to the cavemen and the wheel spoof to the hilarious wine and cheese party commercial, they actually gave me a reason to put down my emergency magazine I kept on hand in case the game got boring (I mean, honestly, a girl can only look at Tom Brady's behind for so long before even that gets old).

Pepsi was also a big winner this year with their "Night at the Roxbury" spoof and my favorite commercial of this year, the Justin Timberlake commercial. Now mind you, I don't want to like Justin Timberlake but so help me, I do. Despite the Mickey Mouse Club, and God help us all, N'Sync, the man has turned out to be a pretty funny, all-around, talented dude.

Coke hit one out of the park with their Macy's Parade giant balloon commercial where Underdog and Stewie from "Family Guy" battle it out for a giant bottle of Coke (only to be foiled by a giant Charlie Brown). And from out of now where were some good ones from Cars.com.

CareerBuilder.com was a disappoint this year as was almost every single car commercial (seriously, the marketing departments in the car industry need to lighten up...have a Bud Light or nine, guys).

And lastly, although generally I find babies talking with a deep man's voice creepy, I must admit E-Trade had me rolling with their talking baby commercial.

All in all, this year's crop was a lot more fuzzy and warm-hearted than in previous years, (with babies, squirrels, horses and balloons) and while I would have liked to have seen some more cutting edge and racier themed commercials, I guess after Janet Jackson's nipple-gate a few years back, we'll take what the censors will let us have.