Blogs » Pop Goes the Culture » The vice for what ails you



Call me behind the times (considering this publication has been around since 1994), but as I was postponing doing any actual "work" this evening, I ran into a Web site that has swiftly risen to my top 10 (right behind The Onion...and that is love at first sight, folks).

It's been touted as the antidote to traditional media. Vice Magazine has grown since its inception into a mini-empire and it shows no signs of slowing down. In fact, it's turning swiftly into the new teen Bible, according to The Independent.

Being a publication junkie (we're talking everything from US Weekly to the Wall Street Journal to Vogue), I'm surprised I had never run into Vice before. But from what I've seen of it online, I may just have to subscribe (and give my mailman yet another reason to hate me).

According to The Independent article, the magazine "has firmly established itself as a vehicle for news that other publications will not carry."

"This is essentially a news magazine," [UK editor Andy] Capper explains. "But we cover issues that would otherwise fall under the radar. We present news stories in a way that hooks our audience into subjects they wouldn't otherwise look into."

For example, for their Iraq issue, the magazine took a different approach, spending five years following a Baghdad heavy metal band from the beginning of the conflict to their eventual relocation to Syria.

For those who just can't get enough of culture, pop or otherwise, I'd recommend checking it out. It's a nice cool breeze in the sweltering heat of a CNN and Newsweek world.