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Saving the ta-tas and making cancer sexy
By AprillBrandon in Pop Goes the Culture
October 7, 2009

First off, let me begin by saying that if the following blog offends you, blame my co-worker Julian Cavazos. He brought this to my attention, knowing fully well I am unable to resist anything associated with the word "ta-tas."

In an effort to bring awareness to breast cancer, some women are taking a new approach and using their breasts to their full...(ahem)...potential, according to the AP.

For instance, in one PSA for National Breast Cancer Awareness Month (which is this month, FYI): "A woman in a skimpy white bikini sashays next to a swimming pool. Onlookers gawk, men's tongues roll and music blares in the background. The camera zooms in slow motion to her jiggling chest as a message spreads across the screen: "You know you like them/ Now it's time to save the boobs."

Another approach is one taken by Julia Fikse. She started a T-shirt business named "Save the Ta-Tas" (told you I couldn't resist that word). According to the article, "Her Southern California company now has 12 full-time employees producing T-shirts that proclaim "caught you lookin' at my ta-tas" and "I love my big ta-tas." Five percent of every sale goes to breast cancer research and awareness."

Now, of course, there has been some backlash to this in-your-face, sexual imagery, with most critics saying it compromises the serious work other breast cancer organizations are trying to do by offending people.

But according to Aliya-Jasmine Sovani, who starred in the aforementioned "boob" commercial, at least it gets people talking.

For more information on National Breast Cancer Awareness Month, click here to go to the NBCAM Web site.