Blogs » Pop Goes the Culture » Vitaminwater? Healthy? Don't be ridiculous


It's a well-known fact that I'm a Red Bull addict. I love it. But I realize it doesn't actually give me wings like the marketers of the beverage tout.

I also from time to time have been known to purchase Smart Water. But again, I realize it doesn't make me any smarter (in fact, it makes me pretty dumb considering I'm buying something that comes out of my tap for free).

And when I have the occasional Corona, I realize I'm not going to instantly be whisked off to a Caribbean island.

But when I buy something called Vitaminwater, I'll admit that I just naturally assume it has something at least somewhat healthy in it, like...oh, I don't know...vitamins.

Well, turns out it does. But only a microscopic amount. And the rest is a bunch of sugar (33 grams per bottle, to be exact). Which is why Coca-Cola, the makers of said product, is being sued by a non-profit public interest group for false advertising.

And now for the kicker. So just how are the Coca-Cola lawyers defending the company? By stating that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage."

Hmm...really? No consumer would believe it's healthy? So you spend millions and millions of dollars marketing this beverage as a healthy way to hydrate and name it Vitaminwater's not healthy? And all consumers are apparently in on this joke?

Wow. Well, this consumer didn't get the memo.

Now normally, I'd just chock this up to me being an uninformed consumer, which is my fault. But it does raise the much larger question of just how far from the truth are companies allowed to go when marketing their products? Especially when the country is battling obesity issues in both children and adults?

For more info on this latest marketing battle of wills, John Robbins of the HuffingtonPost goes more in-depth in his blog.