Blogs » Pop Goes the Culture » When drinking games go viral...

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Well, beer pong, you've had a good run. But now it's time to make way for a new king of drinking games.

Yes, there's a new drinking game rising in popularity and it's called "icing." Now apparently, the rules of this new game are: Hand a friend a Smirnoff Ice malt beverage and they have to drink it on one knee, all at once — unless they are carrying a bottle themselves, in which case the attacker must drink both bottles of the sugary drink, according to this New York Times article.

Played mostly by college men and young male professionals, this new game is stirring up some controversy. 1. Because even though it is apparently a consumer-based idea, it has caused the drink to fly off the shelves in many cities, leading some to suspect the company itself is behind "icing." And 2. It is a binge drinking game, which doesn't bode well for a company whose slogan is "Always Drink Responsibly."

While no can pinpoint exactly who started the game, members of Pi Kappa Alpha at the College of Charleston said they were the first to put the rules online. Shortly after, the website BrosIcingBros.com was created and the game spread like wildfire, particularly in the South, according to the article.

The good news is that even the guys who proudly play this game admit that it's just a passing fad and probably won't last until the end of the summer.

In the meantime, I'm sticking with trusty Corona.