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Here's some FACTS about the Beck Boycott as reported by Read it and weep....

"The reaction in support of Beck comes in the wake of the advertiser-boycott campaign launched by Color of Change, an African-American advocacy organization with close ties to the Obama White House. Although the group garnered some success initially, it appears that it is making claims that don’t match reality, with several major companies claiming they never joined any boycott of Beck’s show.

The anti-Beck activists claim that more than 20 advertisers have dropped the Beck program. Hill and others on the pro-Beck side dispute say Color of Change has greatly exaggerated the effect of its boycott.

Many of the companies the organization lists now DENY they have anything to do with the boycott. Newsmax contacted Procter & Gamble, Progressive Insurance, SC Johnson, and Radio Shack, ALL OF WHICH SAID THEY HAVE NOT DIRECTED FOX NEWS TO PULL THEIR ADS FROM THE GLENN BECK PROGRAM AS THE COLOR OF CHANGE HAS STATED.

In fact, these companies’ representatives tell Newsmax that, as a matter of corporate policy, they never did advertise on the Glenn Beck Program and ask how they could boycott a program they never placed an ad on in the first place.

Another company, State Farm, tells Newsmax that its ad was never supposed to air on the Glenn Beck Program. State Farm has a longstanding company policy against advertising on any "political or opinion programming," its spokesman says. Having discovered the error, State Farm says, it will not be advertising on any cable talk show. And it is careful to emphasize it is not singling out Beck in this regard.

Consider, for example, the corporate response from Clorox. On Thursday, company executives wrote Hill stating: “After a comprehensive review of political talk shows across the spectrum, at this time we have made a decision not to advertise on political talk shows.”

Assuming the pro-Beck backlash continues, that probably means the activist campaign intended to hurt Beck will, ironically, damage Beck’s progressive competitors more than it hurts him. Lost ads will impact smaller networks such as MSNBC far more than it will affect ratings juggernaut Fox News, industry sources say.

And for ratings giant Fox, Beck’s remarkable connection with viewers has made the free market a profitable one indeed. “The advertisers referenced have all moved their spots from Beck to other programs on the network,” a Fox spokesman recently told Ad Age, “so there is no revenue lost.”

Nearly 2.5 million viewers tuned in to Beck’s show in its 5 p.m. Eastern time slot last week, according to Mediabistro’s TV Newser. BECK'S RATINGS ON FOX EXCEEDED THOSE OF CNN, MSNBC, and Headline News COMBINED.

Tapscott called on readers to conduct a reverse boycott against the companies bowing to left-wing pressure, who are pulling their ads from Beck's program. Those companies, Tapscott says, "are aiding and abetting a vicious, political campaign to slander him by an outfit apparently created for just such a purpose."

A reverse boycott is precisely what's taking place.

On Aug. 16, Beck supporter John Hill launched a Web site, Five days later, the site had recorded 1.9 million visits, racked up 1,033 Twitter followers, and garnered 5,800 user comments on its "Support Wall," Hill says. "Let your voice be heard! Fight back against the lies and the extremist boycott of Glenn Beck," the site declares. provides contact information for companies that have pulled their advertising. It also lists and encourages the companies who have stuck with the Beck program.

"We launched DefendGlenn basically just to counter a lot of the distortions and lies that were put out by this group Color of Change, which we saw weren't being countered at all," Hill tells Newsmax.

Hill also tells Newsmax he has received 5,000 e-mails from people who tell him they are canceling their Geico insurance policy because the company has joined the boycott against Beck, and about 6,500 e-mails from consumers who say they never will buy a Sargento product again."

Boycotts work both ways you see......