Blogs » Victoria Main Street Program » Increasing Sales & Profits as a Destination Business




Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step "Destination Business" process, which he developed over the course of nearly 30 years of working with independent business owners. Jon’s Destination Business strategy has been used extensively by cities, towns, downtowns, shopping centers, retail chains, franchises, and independent entrepreneurs and owners. Jon Schallert was born in Wisconsin, raised in Colorado, and graduated from the University of Colorado. For 10 years, Schallert worked for greeting card giant Hallmark Cards, where his unique marketing strategies were publicized throughout the company as “the Schallert Method”. Hallmark used his expertise on a nationwide multi-million dollar new product rollout, and tapped Schallert’s experience for their national reinvention of their card shop channel into "destination" stores.

Schallert's insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, and Entrepreneur Magazine. He is the only consultant in the world to receive the "Top Motivator" Marketing Award from Potentials Magazine. He is a member of the National Speakers Association, the International Downtown Association, and the National Main Street Network.

John will be in Victoria, TX on March 28th to present the “Increasing Sales & Profits as a Destination Business” workshop at the Leo J. Welder Center for Performing Arts. Tickets are $25.00 for Victoria County residents, $15.00 for Students and $50.00 for all other attendants. For more info please visit or call 361-578-0060.


“You can’t afford to miss this guy!! Best of all speakers I’ve heard in 30 years of business.” Donald Knoepfle, Vice President, The School Box of Florida, Pt. Charlotte, FL

“After 14 years in retail, I surely thought I was ‘doing it all’. That is until I attended your workshop! Thank you for the wealth of real life do‐able strategies for building a Destination Business!” Rose Silveira Mann, Owner, The Ivy Trellis, Farmville, VA

“As a retailer this was actually life changing. I wish he would have talked longer, I want more!” Pamela Wilkins, Owner, In Bloom, Seattle, WA