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We were pleased this week to learn the Advocate's Web site is a finalist for a Newspaper Association of America's Digital Edge Award. As I mentioned in a previous post, we have all of you to thank for the national attention our new site has received.

VictoriaAdvocate.com is recognized in the category of Most Innovative Visitor Participation. We're finalists with two online leaders in our industry, the Savannah Morning News and the Gainesville Sun. We consider that great company for our independent, family-owned company.

Dan Pacheco, who worked with us on the software that drives a lot of the site, explains the thinking behind our Local Information Network:

"What I love about the Advocate is how it harnesses interest in news to engage people in other ways. Thanks to the user profiles that show up next to each comment, conversations around news inevitably bleed into other types of community interaction around user profiles and blogs. For example, you may see a comment from someone about a school story, click on his profile picture and find out that he has the same hobbies as you do. This is a perfect example of how newspapers can position themselves as not just providers of local news and information, but also as the glue of their community. You may go to a newspaper site to read a story someone e-mails you, then find yourself engaged in conversation and social networking quite by accident."

You may read what else Dan has to say on his blog. We appreciate his generous words.

And we truly appreciate all of your participation. That's what sets the site apart.