ROCKPORT – Billy Jack Williams always orders the same sandwich at Pink Octopus Cafe.

Williams and his wife, Betty, dine at the Rockport restaurant several times a week. After months of ordering the same meal – a variation on the turkey sandwich, with extra chips – the staff at Pink Octopus decided to make it simpler to send Williams’ order to the kitchen. They created a “BJ” button, complete with Williams’ photo, on their cash register so it took just one click to take down their loyal customers’ order.

“It just tickles me to death,” Williams said. “Of course, they do that for everybody.”

Attention to their customers is at the heart of the restaurant, which serves lunch, coffee and frozen yogurt. The restaurant first opened in 2015, and current owner Melissa Solis bought it in May. Solis moved to Rockport after years of childhood vacations there with her family and, later in life, important moments in the beach town, such as getting engaged to and marrying her husband.

Solis said she bought the restaurant with plans to preserve its biggest asset: the community.

“The heart of Pink Octopus is our customers,” Solis said.

Jaimee Fojt, the cafe’s manager, said she makes it a point to greet everyone who walks through the door, most of whom she knows by name.

Although the restaurant caters to the tourists who are returning to Rockport as it rebuilds after Hurricane Harvey, the core of their customer base are locals, like a group of women who come every week to eat lunch and then camp out for hours afterward to play mahjong, said Solis and Fojt.

“People love it because they feel like they’re home; I’ve heard it time and time again,” Fojt said. “We make people feel welcome.”

The lunch menu features fresh, handmade sandwiches and paninis, plus an extensive salad bar.

The coffee selection uses fresh grounds from Amaya Roasting in Houston and features the cafe’s signature drink, the turtle bite, which mixes chocolate, caramel and pecan with coffee, Fojt said.

In addition to the extensive toppings available at the frozen yogurt bar, the cafe also makes fresh cinnamon rolls and the “Blue Bar,” a crumbly pastry made with blueberries and oatmeal.

“We make people feel welcome,” Fojt said.

Ciara McCarthy covers local health issues for the Victoria Advocate as a Report for America corps member. You can reach her at or at 580-6597 or on Twitter at @mccarthy_ciara.

You must be logged in to react.
Click any reaction to login.

Health Reporter

Ciara McCarthy covers public health for the Advocate as a Report for America corps member. She reports on insurance, the cost of health care, local hospitals, and more. Questions, tips, or ideas? Contact: or call 361-580-6597.

(0) comments

Welcome to the discussion.

Transparency. Your full name is required.
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article. And receive photos, videos of what you see.
Don’t be a troll. Don’t be a troll. Don’t post inflammatory or off-topic messages, or personal attacks.

Thank you for Reading!

Please log in, or sign up for a new account and purchase a subscription to read or post comments.

To subscribe, click here. Already a subscriber? Click here.