On any given day the employees of McAdams Floral make and hand-deliver an average of 75 unique arrangements in the Crossroads community.
The East Red River Street shop is no stranger to Best of the Best. McAdams Floral was selected as the best floral shop in Victoria from 2000 to 2017. This year, the family-owned shop won first-runner up for the second year in a row.
Joe McAdams started the shop in 1975 after he returned home from serving in the U.S. Army during World War II. Today, his daughter and son-in-law, Cynthia and Clay Atchison, carry on his tradition in a changing floral industry.
Clay Atchison said the shop was an early adopter of technology and innovative strategies. McAdams Floral was the first flower shop in the region to create a website for digital orders, for example, and more recently has reached more clients with creative gift baskets for men and women.
“Guys’ baskets” with unusual containers such as ammo cans and tool bags are filled with beer, snacks and decorative touches. More gender-neutral baskets are filled with wine, cheeses, chocolate and crackers.
The creative containers for flowers, plants and tasty goods alike are what make a family-owned floral shop like McAdams Floral special, Atchison said. But also the 10 or so employees who work hard to ensure its success.
“Our employees work so hard,” he said. “Honestly, it takes a lot of work to take the order, manufacture or design each arrangement by hand...We don’t have an assembly line-type business and we have same day delivery by our employees, not contracted delivery.”
Cathrine Shoemaker, a 61-year-old Victoria resident, has worked at the shop on and off for at least 18 years.
“We’ve become such a close family, like a big family – we take care of each other and you don’t see that in the corporate world,” she said. “I’ve decided that maybe God has planted me here for a reason.”
Shoemaker said she loves to help make their customers happy.
“The best thing is seeing the joy of doing something beautiful for our customers and we have such great customers,” she said. “I like seeing all the creativeness going on in the background...It is kind of like not even a job; you get to go somewhere where there is fellowship and creativity.”
The arrangements are about the customers, Atchison said.
“What we provide really is just an expression of the customer going to another person; whether it is a get well soon arrangement that is sent to the hospital or arrangements for funerals,” he said. “Our products are an embodiment of their emotions (and) we love being able to do that.”