tbrc_logo

tbrc_logo

The Business Research Company analysis of the media buying market forecasts its growth to reach $112 billion by 2026.

LONDON, April 26, 2022 /PRNewswire/ -- Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance. Media buying agencies focus on media strategy and media planning, which may be one piece of an overall marketing plan that a company or its ad agency creates, and they usually tailor their services to a specific channel. Media buying agencies typically establish the requirements of the creative based on the media plan and they identify a time frame, recommend a budget, and establish markets for reaching the target audience.

The media buying agencies and representative firms industry growth analysis shows that it is expected to grow from $70.82 billion in 2021 to $78.35 billion in 2022 at a compound annual growth rate (CAGR) of 10.6%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The media buying agencies market size is expected to reach $112.11 billion in 2026 at a CAGR of 9.4%.

Request a free sample

Media Buying Agencies And Representative Firms Market Regional Analysis

North America was the largest region in the media buying agency and representative firm market, accounting for 30.0% of the total in 2021. It was followed by Asia Pacific, Western Europe, and then the other regions. Going forward, the fastest-growing regions in the media agencies and representative firms market will be South America and the Middle East, where growth will be at CAGRs of 12.6% and 11.0% respectively during 2021-2026. These will be followed by Africa and Asia Pacific, where the markets are expected to register CAGRs of 10.6% and 9.9% respectively during 2021-2026.    

Media Buying Agencies And Representative Firms Market Trends

Companies in the media buying agencies and representative firms market are strategically partnering and collaborating with other companies to broaden their product portfolios and expand their media buying agencies and representative firms' business. For instance, in 2021, Outbrain announced the $55 million acquisition of Video Intelligence. Video Intelligence is in the early phases of developing its connected TV (CTV) offering, a strategic priority for many in the ad tech space. Also, In December 2020, JCDecaux S.A.'s France acquired Abri Services Media for an undisclosed value. The deal will likely strengthen JCDecaux's portfolio. Abri Services Media is a privately held outdoor advertising company. Abri Services Media was founded in 1969 and is headquartered in La Montagne, Pays de la Loire, France.

Key Players And Their Strategies In The Media Buying Agencies And Representative Firms Industry

The global media buying agencies and representative firms market is fragmented, with a large number of small players. The top ten competitors in the market made up to 17.34% of the total market in 2020. This can be due to the existence of number of local players in the market serving customers in particular geographies. Major players in the market are Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies, Havas SA, Horizon Media, Hakuhodo DY Media Partners Inc., Kingstar Media, EXL Media and others players.

Player-adopted strategies in the media buying agencies and representative firms market includes focus on maximizing consumer attention through strategic collaborations and partnerships, expanding media planning and buying business through partnerships, create more efficient media planning and measurement models for its clients and partners through strategic collaborations, expanding media planning and buying business through launching new solutions and focus on enhancing business through offering new solutions.

Read more on the market report

Check out similar market reports:

Agencies SEO Services Global Market Report 2022 – By Service Type (Online Services, Offline Services), By Subscription (Monthly, Annually), By End Use Industry (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate) – Market Size, Trends, And Global Forecast 2022-2026

Media Global Market Report 2022 – By Type (TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media, Cable and Other Subscription Programming), By Revenue Model (Subscription, Advertisement, Sponsorship), By Application (Wired, Wireless) – Market Size, Trends, And Global Forecast 2022-2026

Advertising Agencies Global Market Report 2022 - By Mode (Online Advertising, Offline Advertising), By Survey Type (TV, Digital, Radio, Print, Out-Of-Home (OOH)), By End-User Industry (Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment) - Market Size, Trends, And Global Forecast 2022 - 2026

Interested to know more about The Business Research Company?

The Business Research Company is a market intelligence firm that excels in company, market, and consumer research. Located globally, it has strategy enablement specialists in a wide range of industries including manufacturing, healthcare, financial services, chemicals, and technology.

The World's Most Comprehensive Database

The Business Research Company's flagship product, Global Market Model, is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps.

Contact Information

The Business Research Company 

Europe: +44 207 1930 708 

Asia: +91 8897263534 

Americas: +1 315 623 0293 

Email: info@tbrc.info 

LinkedIn: https://in.linkedin.com/company/the-business-research-company 

Twitter: https://twitter.com/tbrc_info 

YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ 

Blog: http://blog.tbrc.info/

Logo: https://mma.prnewswire.com/media/1751581/tbrc_logo.jpg

Recommended For You


Originally published on the TownNews Content Exchange.

You must be logged in to react.
Click any reaction to login.
0
0
0
0
0

(0) comments

Welcome to the discussion.

Transparency. Your full name is required.
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article. And receive photos, videos of what you see.
Don’t be a troll. Don’t be a troll. Don’t post inflammatory or off-topic messages, or personal attacks.

Thank you for reading!

Please log in, or sign up for a new account and purchase a subscription to read or post comments.

To subscribe, click here. Already a subscriber? Click here.