Baby boutique offers variety to Crossroads tots, parents
Aug. 4, 2011 at 3:04 a.m.
Updated Aug. 6, 2011 at 3:06 a.m.
From tiny infant tutus to baby's first heels and lullaby versions of Beach Boys songs, Corri Warner Urban spends most days surrounded by the adorable.
The Victoria native owns Pidder Patter, a baby boutique that offers a bit of everything. She said the road to entrepreneurship is a fun one to travel.
Urban graduated from Texas A&M University-Corpus Christi in 2005 with a bachelor's degree in science and a minor in business. She was a kindergarten teacher before entering the business world.
"I always knew I eventually wanted to own a business," she said. "And I loved working and interacting with children."
She whittled down the idea for her tot-centric shop when her daughter, Cara, was born a bit early.
"My daughter came in November of 2008, before we really had a chance to get ready for her," Urban said. "We were disappointed because there really wasn't much in Victoria to choose from when it came to baby items. We had to travel out of town."
Thus, Pidder Patter was born.
The store opened in March 2008, while Urban was on maternity leave. Her mother, RoxAnn Boyd, stepped in to help while she finished teaching and recovered from childbirth.
Cara joined Mom at work for the first two years, Urban said, explaining she cooed at customers in the beginning, then moved on to official door greeter. When Cara hit the toddler years and learned to climb, however, it was time for her to find a safer place away from the shop.
As tiny Cara grew, the business grew, as well.
This month the shop moved from its first location to one double its size just next door, at 1305B E. Airline Road.
Urban said her support system is partly what helped her business succeed.
She has help from her husband, CJ Urban, her "gear and gadget guy." Not only does he take time from his day job with the railroad to put together strollers, cribs and other items, but he also helps select gear the shop sells.
Store employee Marissa Mead is another cog in the boutique biz.
Mead began working there about a year ago but, before then, was a frequent customer.
"My mother-in-law and I were here all the time and, eventually, Corri and I became friends," she said. "I had a 2-year-old and, at first, just worked a day a week, so I could have a break. Now I'm full-time."
The customer element is one of Urban's favorite parts of the business, she said. It's fun to meet them when they first find out they're pregnant, and then see them throughout the pregnancy and even as their children grow.
"You meet so many great people when you own your own business," she said, tucking her brown hair behind her ear. "I love it."
Juli Holley met Urban around Christmas during a shopping expo and, when she found out she was pregnant with her second child, decided to visit the shop.
Pidder Patter offers products you don't see other places in town, she said, and the staff is nice.
"I like her a lot," Holley said of the store's owner. "I used to own a children's boutique in Houston, so we have a lot to talk about."
Urban, 28, said she plans to introduce change to the mix.
Her new location means space to display more items, she said, so she will offer new products.
She also plans to increase help for nursing mothers.
The shop already offers Medela products, including rentals for hospital-grade breast pump, she said, and a mom-to-mom group will soon become available to offer nursing mothers a bit of extra support.
Urban said she's happy with her endeavor so far. And while change can be intimidating, it's a good thing.
"I'm a little nervous, but extremely excited," she said, adjusting a stuffed monkey perched on a crib. "We started out real small with big dreams and now our dreams are coming true."