Victoria police ad best of show at Addy Awards

Feb. 26, 2011 at 3:01 p.m.
Updated Feb. 25, 2011 at 8:26 p.m.

A Victoria Police Department public service announcement about shopper safety won the best of show award at the recent Addy Awards program.

The ad titled "VPD Sleigh Ride" was produced by Bright Idea Media.

"I believe it validates that we're doing good work, and if it gets people talking, that's what matters to me," said Officer Chris Guerra, who conceptualized the commercial. "That means we've done our part to educate and remind people to do their part in keeping their property safe."

The 60-second spot, produced by Bright Idea Media, features Guerra and other members of the police department utilizing a light-hearted jingle to remind people to lock up, take or hide their belongings during the holiday season.

The ad also received Best of Broadcast award.

Others entries gaining best of awards were: Best of Print, Citizens HealthPlex, a newspaper campaign by the Victoria Advocate; and Best of Interactive, Victoria College Website by the Victoria College.

Special Judges' Awards were presented for logo design to One Retreat by Verenia Garza; and illustration, Iron Man 2 M3 Entertainment Guide Illustration by the Victoria Advocate.

The Addy Awards are hosted by the American Advertising Federation - Victoria.

Other winners were:

Sales Promotion

Sales Kit - Silver award, the Venue on Church Street by Jet Marketing & Advertising, Cuero

Point-of-Purchase - Gold award, Bring Your Boots, for Victoria Convention & Visitors Bureau, by Jet Marketing & Advertising, Cuero

Collateral Material

Stationery Package - Bronze, One Retreat Stationery by Verenia Garza, Victoria

Brochure - Bronze, Women's Pavilion, Citizens Medical Center by B-Creative

Editorial Spread - Silver, Eclipse Get Out Entertainment Guide by the Victoria Advocate

Poster - Bronze, UHV Jags Military Appreciation Day Poster for University of Houston-Victoria, Victoria; bronze, International Spa Tour Poster for The Woodhouse Day Spa, by Verenia Garza, Victoria; bronze, Totally Free Checking for First Victoria National Bank, by Monica Medina, Creative Design.

Special Event Campaign - Silver, 2009-2010 UHV Annual Report - Printed Pieces, University of Houston-Victoria

Direct Marketing

Specialty Advertising - Bronze, Custom Lucchese Victoria, Texas Boots - Bring Your Boots! for Victoria Convention & Visitors Bureau, by Jet Marketing & Advertising, Cuero

Consumer or Trade Publication Specialty Advertising

Consumer/Trade, Full Page, Color - Silver, for Killebrew Inc. by Victoria Advocate

Consumer/Trade Campaign, Color - Silver, for Hospice of South Texas by Victoria Advocate


Newspaper, Fractional Page, Color - Bronze, Breast cancer awareness ad for Citizens Medical Center, Victoria.

Newspaper Campaign, Color - Gold, for Citizens HealthPlex by Victoria Advocate

Interactive media

Website, Consumer Flash, Services - Bronze, 2009-2010 UHV Annual Report website for University of Houston-Victoria.

Website, Consumer HTML, Services - Gold, Victoria College website for Victoria College

Mixed/Multiple Media

Mixed-Media, Local Consumer - Silver, Cuero Enjoy the Story Campaign for Cuero Chamber of Commerce and Agriculture & Visitor's Center by Jet Marketing & Advertising, Cuero; bronze, Banking at the Speed of LIFE - eBanking Solutions Campaign by First Victoria National Bank

Mixed-Media, National Consumer - Gold, Victoria CVB Bring Your Boots Campaign for Victoria Convention & Visitors Bureau by Jet Marketing & Advertising, Cuero

Public Service

Public Service, TV - Gold, VPD Sleigh Ride for Victoria Police Department by Bright Idea Media; silver, Christy Salinas and Tracy Jones, vocals, Operation ID for Victoria Police Department by Bright Idea Media; silver, Status Update for Victoria Police Department by

Bright Idea Media

Public Service, Radio - silver, Operation ID for Victoria Police Department by Bright Idea Media

Advertising industry self-promotion

Self-Promotion, Invitation - Silver, UniversADDY Postcard for AAF-Victoria by Verenia Garza

Elements of advertising

Logo - Gold, One Retreat for One Retreat by Verenia Garza

Illustration - Silver, Iron Man 2 M3 Entertainment Guide Illustration, Victoria Advocate; silver, Comic Con Illustration Get Out Entertainment Guide, Victoria Advocate.



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