H-E-B donates to Japan, gives customers a way to donate

March 19, 2011 at 10 p.m.
Updated March 18, 2011 at 10:19 p.m.

H-E-B Grocery Stores donated $100,000 to the American Red Cross for the victims of Japan's earthquake on Friday.

The Texas-based grocery store chain is now accepting customer donations through Monday, April 11, as part of an in-store tear pad campaign, according to a news release issued Friday.

All donations accepted will benefit the American Red Cross, which will be directed toward relief efforts in Japan. All of the funds will go toward providing shelter, medical care, food supplies and clean drinking water.

"We are deeply saddened by this tragedy," said Winell Herron, group vice president of public affairs and diversity at H-E-B, in the release. "H-E-B's tear pad campaign offers a convenient and efficient way for our customers to support the needs of the victims of Japan."

The campaign offers H-E-B customers to contribute by adding donations in increments of $1, $3 or $5 to their total grocery bill.



Powered By AffectDigitalMedia