Advocate editorial board opinion: City moves on promoting Victoria to visitors

By the Advocate Editorial Board
Nov. 16, 2011 at 5:16 a.m.

Promoting the city of Victoria continues, as the Victoria City Council on Tuesday evening approved spending $130,000 to enhance the city's appeal.

The money was moved from the Victoria Convention and Visitor's Bureau's fund balance to specific line items for marketing and other tourism enhancements.

O.C. Garza, the city's director of communications, said the money will fund the Victoria Convention and Visitor's Bureau's first list of projects under the umbrella of the city.

"The projects are funded by a CVB balance we did not spend in the last fiscal year," Garza said.

The CVB moved from management by the Victoria Chamber of Commerce to the city in August, after CVB director Bridgette Bise left the position in June.

We praise the city for moving forward with the campaign to bring visitors to our city. In this case, the projects will focus on history, directing visitors to points of interest and establishing a presence at the rest stop area north of Victoria.

The money specifically would fund the following:

A Victoria Convention and Visitors Bureau representative at the Inez Texas Department of Transportation rest stop Fridays and Saturdays, as well as a satellite visitor information center. Statistics show that the traffic count for vehicles traveling south from the rest stop number 23,000 vehicles a day.

The creation of 12 new historic interpretive displays.

A reprint of the "Guide to Historical Markers of Victoria."

Redoing of 45 signs for the Historic Tour in downtown Victoria.

Signs that direct visitors to tourist spots, such as the colleges, public sports facilities and other tourist spots.

A redesign of the CVB website.

A gateway sign to complement Keep Victoria Beautiful's two signs for major entries into Victoria. Eventually, more gateway signs will be erected, all consistent with existing signs.

In addition to the new projects, Garza said existing contracts are being respected.

"We have honored all existing advertising contracts and some are ongoing, such as Texas Monthly magazine."

We also praise Victoria County Heritage Director Gary Dunnam for his help on our heritage tour signs.

Garza said the CVB was waiting on the approval of the projects before initiating a marketing plan for this year.

"We have not completed that marketing plan yet," Garza said. But he added that now that the Bureau has city approval for the new projects, work will begin on it.

We see many good things on the horizon for our city's tourism. And we are assured by the CVB's action that our city will continue to become a destination spot for tourism.

This editorial reflects the views of the Victoria Advocate's editorial board.



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